The Value of Design

Design driven companies outperform the S&P over ten years by 228%

Much has been written lately about the strategic value that design can add to organizations of any scale and type.

Gráfico - O valor do design em dados reais

While the recognition that design adds value is increasing, the design profession continues to face the challenge of helping organizations measure the contribution of design.

As an industry thought-leader, DMI – Design Management Institute undertook a series of studies, research programs, and symposia surveys to develop a system of tools and frameworks called The Design Value System (DVS) used to:

  • Communicate the value of investment in design
  • Assess the maturity of a design organization
  • Benchmark the areas in which design adds value

The Design Value System has three components: The Design Value Index, The Design Maturity Scorecard and the Design Value Map. Click here to see entire study.

source: DMI

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