Marketing

  • Generate consumer reviews to improve trust for your brand

    Product reviews are a hot commodity. For ecommerce businesses, they are indispensable. A few years ago, who would have thought that a few stars and a couple of remarks about a product could have such an atomic effect on a business? Today, product reviews are the fuel that drives the engine of ecommerce. They catalyze […]

  • 5 reasons why people share to social media

    1. Neuroscience: We share to entertain, inspire, and be useful Even though social media does have a tendency of having people focus on themselves, the primary reason that people share things on their Facebook pages or Twitter feeds, research shows, is to be useful to others. In a 2013 study conducted by psychologists at UCLA, […]

  • Why the business card is thriving in the electronic age

    The details may vary. Americans sling their business cards casually across a table; the Japanese make the exchange of cards as elaborate as a tea ceremony. Some cards are discreet. Guangbiao Chen, a Chinese tycoon, crams his with titles such as “China earthquake rescue hero”, “Most prominent philanthropist of China”, “China’s foremost environmental preservation demolition […]

  • 10 key steps for a successful email campaign

    First things first: stop thinking about email campaigns as relics of a bygone era that are falling into decline. Only poorly designed and badly prepared campaigns end up like this. These days, up to 10% of e-commerce transactions come entirely from email campaigns, which means that any company that wants to sell online has to […]

  • 15 Loyalty Marketing Resolutions for 2015

    Cultivating loyalty today requires that you broaden your program beyond a spend and get strategy, incentivize customers for their actions, and reward them with compelling offers. A New Year is the ideal time to review your marketing initiatives and refresh them to drive stronger results. This e-book highlights 15 loyalty marketing resolutions and strategies you […]