IFDBlog publish articles, concepts, podcasts and
theories from around the net about Advertising,
Graphic Design and Marketing.

Consumers have embraced the digital revolution, from cell phones to blogs, broadband to digital TV. But are marketers really in touch?
“I have always known that the only way to lose weight is to eat right and exercise. I never managed. Selecting a CD to exercise to often took so long, I only had a [...]

Trouble telling the difference between marketing, advertising, branding and public relations?

Thanks to Ads of Word, that post this simple visual reference. You’re ready for your next meeting with the marketing department!

Why so many campaigns that begin with a sizzle end with a fizzle
The world is changing. The consumer is changing. Marketing is not … and that’s not a good thing, as it so desperately needs to adapt, evolve and conform to the only constant these days, which is change itself.
One of the key principles of [...]

Everyone has heard of the 3 R’s of education: “Reading, wRiting, and aRithmetic”, but have you heard of the 3 R’s of branding? They are Recognition, Reputation and Reaction.
Recognition: We want our products to be recognized. We want the hard work that goes into packaging our products and services, the money we spend on advertising, [...]

Scott Hornstein is chief marketing officer of Wired Assets Corp.

The mobile phone is the most personal medium ever invented. No one but no one leaves home without it. A colleague called us to say he wouldn’t be able to make a meeting. He had arrived at the airport without his wallet. But [...]

The health communications field has been rapidly changing over the past two decades. It has evolved from a one-dimensional reliance on public service announcements to a more sophisticated approach which draws from successful techniques used by commercial marketers, termed “social marketing.” Rather than dictating the way that information is to be conveyed from the top-down, [...]

Anybody who works in marketing knows well that one of the first and most important thing to do is target definition.
Target definition requires a systematic approach: from the analysis of the needs of the market to the analysis of the existence of an economic potential going through the market borders definition till the selection [...]

Remember science class when you were a wee ad-kid? Here´s a table that include: Advertising, Direct, Branding, Marketing Communications, M&A, Misc elements, very insteresting. Click image too see more details

“Blogs are the most important thing to online marketing since sliced bread.” “Blogs may have their place… but it’s not in direct marketing.” With such disparate views, whom do you believe? The blog consultants? Or established “old school” marketing mavens?
Barraged with hype, marketers can have a tough time deciding whether blogs should be part of [...]

Postcards produce even better results for marketers in the 21st century than they did in the past …especially when you use them to generate website traffic and sales leads.
Here are 7 of the many benefits and advantages you gain by marketing with postcards.
1. Postcards Work for Any Business - Including Yours
Postcards have a proven history [...]