Good business outcomes treat design as a holistic process that pulls in savvy marketing and research, as well as smart ideas, says IDEO’s Diego Rodriguez
Good design does not always equal good business. But good business outcomes—especially when the goal is to create new sources of value in the world—are most often achieved through a [...]

Few people realize that the business card has its roots all the way back to the 16th Century in Europe (and the 15th Century in China).
In Renaissance Europe, the servants of aristocrats would present “visiting cards” to the servants of other aristocrats, the first step in any formal social interaction between the wealthy and powerful.
Victorian [...]

The Email Standards Project works with email client developers and the design community to improve web standards support and accessibility in email.
They help designers understand why web standards are so important for email, while working with email client developers to ensure that emails render consistently. This is a community effort to improve the email experience [...]

As web designers, we’ve grown pretty good at understanding how to create a modern, semantic, accessible website using XHTML and CSS. We understand what makes a good website, and how to make it happen.
When it comes time to design emails though, do all the same rules apply? Are there things we should be doing specifically [...]

Articles and tips to make a good email maketing

In 1996 a woman named Lindsey Martin asked the following question on a community message board:
“What is the lexigraphical status of the expression ‘information design’? Is it a discipline? A loose commercial designation like ‘desk-top publishing’? A port-manteau word?” (Informationdesign.org, #1)
Four days later, David Barker-Plummer replied with:
“I [...]

Logos are the ultimate mark of distinction and everyone loves them. We see logos everyday - on the highways, on consumer goods, on the Web and in the institutions and organizations we support. Read about the different types of logo designs here and learn what principles and techniques are used to create them. Discover what [...]

Brochure design tips are generally learned the hard way for the novice designer. Stupid mistakes can be expensive mistakes for you and for your customer. The result is wasted paper, bruised egos and lost business. If you learn anything from my brochure design tips page, the best advice I have to offer is to be [...]

Everyone has heard of the 3 R’s of education: “Reading, wRiting, and aRithmetic”, but have you heard of the 3 R’s of branding? They are Recognition, Reputation and Reaction.
Recognition: We want our products to be recognized. We want the hard work that goes into packaging our products and services, the money we spend on advertising, [...]

Visual communication is the communication of ideas through the visual display of information. Primarily associated with two dimensional images, it includes: art, signs, photography, typography, drawing fundamentals, colour and electronic resources. Recent research in the field has focused on web design and graphically oriented usability. It is part of what a graphic designer does to [...]