IFDBlog publish articles, concepts, podcasts and
theories from around the net about Advertising,
Graphic Design and Marketing.

The Email Standards Project works with email client developers and the design community to improve web standards support and accessibility in email.
They help designers understand why web standards are so important for email, while working with email client developers to ensure that emails render consistently. This is a community effort to improve the email experience [...]

As web designers, we’ve grown pretty good at understanding how to create a modern, semantic, accessible website using XHTML and CSS. We understand what makes a good website, and how to make it happen.
When it comes time to design emails though, do all the same rules apply? Are there things we should be doing specifically [...]

Articles and tips to make a good email maketing

In 1996 a woman named Lindsey Martin asked the following question on a community message board:
“What is the lexigraphical status of the expression ‘information design’? Is it a discipline? A loose commercial designation like ‘desk-top publishing’? A port-manteau word?” (Informationdesign.org, #1)
Four days later, David Barker-Plummer replied with:
“I [...]

Logos are the ultimate mark of distinction and everyone loves them. We see logos everyday - on the highways, on consumer goods, on the Web and in the institutions and organizations we support. Read about the different types of logo designs here and learn what principles and techniques are used to create them. Discover what [...]

Brochure design tips are generally learned the hard way for the novice designer. Stupid mistakes can be expensive mistakes for you and for your customer. The result is wasted paper, bruised egos and lost business. If you learn anything from my brochure design tips page, the best advice I have to offer is to be [...]

Everyone has heard of the 3 R’s of education: “Reading, wRiting, and aRithmetic”, but have you heard of the 3 R’s of branding? They are Recognition, Reputation and Reaction.
Recognition: We want our products to be recognized. We want the hard work that goes into packaging our products and services, the money we spend on advertising, [...]

Visual communication is the communication of ideas through the visual display of information. Primarily associated with two dimensional images, it includes: art, signs, photography, typography, drawing fundamentals, colour and electronic resources. Recent research in the field has focused on web design and graphically oriented usability. It is part of what a graphic designer does to [...]

The Times New Roman appeared for the first time on october 3rd 1932 in the Times. Only fourty years later, while the conditions of printing had completely changed, it was replaced by an other.

Even though it originally was created for the printing of newspapers with stereotype-plates, it became also very fast the leading type for [...]

The saying that less is more has been applied to everything from art to advertising. When it comes to website design, it has never been truer than it is today.
With all the cutting-edge technology and so many fabulous graphics to choose from or create, designers often want to throw everything they can into a website [...]