IFDBlog publish articles, concepts, podcasts and
theories from around the net about Advertising,
Graphic Design and Marketing.

With an ever-growing array of new devices, media options and marketing activities vying for attention, consumers are creating personalized media consumption “rituals” to control and cope with their increasingly media-centered lives.
The proliferation of media, content and technology options has both liberated and overwhelmed consumers. More than ever before, they have access to what [...]

In 1996 a woman named Lindsey Martin asked the following question on a community message board:
“What is the lexigraphical status of the expression ‘information design’? Is it a discipline? A loose commercial designation like ‘desk-top publishing’? A port-manteau word?” (Informationdesign.org, #1)
Four days later, David Barker-Plummer replied with:
“I [...]

Trouble telling the difference between marketing, advertising, branding and public relations?

Thanks to Ads of Word, that post this simple visual reference. You’re ready for your next meeting with the marketing department!

author: Kiki Eldridge publisher:: Rockport Publishers
Sinopse:When attempting to create a bag, tag, or label design that is strong in every respect, you are contending with some of the world’s best designers. To compete in this league, you have to know your competition.
Finally, here is a book in which [...]

The single largest problem that continues to hinder interactive design from really coming into it’s own is the fact that designers allow their work to be led more by technology or production techniques and not creative thinking.
As a creative director I have had tons of interactive portfolios come across my screen over the years and [...]

Is that great advertising idea really going to be the one to increase your sales? Test your concept before pursuing that ad campaign for your business.
If you want to turn your ad strategy into sales, evaluate your idea from every possible angle. Is your campaign a fresh angle or a tired approach?
Many campaigns fizzle because [...]

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