IFDBlog publish articles, concepts, podcasts and
theories from around the net about Advertising,
Graphic Design and Marketing.

In 1996 a woman named Lindsey Martin asked the following question on a community message board:
“What is the lexigraphical status of the expression ‘information design’? Is it a discipline? A loose commercial designation like ‘desk-top publishing’? A port-manteau word?” (Informationdesign.org, #1)
Four days later, David Barker-Plummer replied with:
“I [...]

Trouble telling the difference between marketing, advertising, branding and public relations?

Thanks to Ads of Word, that post this simple visual reference. You’re ready for your next meeting with the marketing department!

Logos are the ultimate mark of distinction and everyone loves them. We see logos everyday - on the highways, on consumer goods, on the Web and in the institutions and organizations we support. Read about the different types of logo designs here and learn what principles and techniques are used to create them. Discover what [...]

Why so many campaigns that begin with a sizzle end with a fizzle
The world is changing. The consumer is changing. Marketing is not … and that’s not a good thing, as it so desperately needs to adapt, evolve and conform to the only constant these days, which is change itself.
One of the key principles of [...]

Brochure design tips are generally learned the hard way for the novice designer. Stupid mistakes can be expensive mistakes for you and for your customer. The result is wasted paper, bruised egos and lost business. If you learn anything from my brochure design tips page, the best advice I have to offer is to be [...]

Everyone has heard of the 3 R’s of education: “Reading, wRiting, and aRithmetic”, but have you heard of the 3 R’s of branding? They are Recognition, Reputation and Reaction.
Recognition: We want our products to be recognized. We want the hard work that goes into packaging our products and services, the money we spend on advertising, [...]

Visual communication is the communication of ideas through the visual display of information. Primarily associated with two dimensional images, it includes: art, signs, photography, typography, drawing fundamentals, colour and electronic resources. Recent research in the field has focused on web design and graphically oriented usability. It is part of what a graphic designer does to [...]

Scott Hornstein is chief marketing officer of Wired Assets Corp.

The mobile phone is the most personal medium ever invented. No one but no one leaves home without it. A colleague called us to say he wouldn’t be able to make a meeting. He had arrived at the airport without his wallet. But [...]

The Times New Roman appeared for the first time on october 3rd 1932 in the Times. Only fourty years later, while the conditions of printing had completely changed, it was replaced by an other.

Even though it originally was created for the printing of newspapers with stereotype-plates, it became also very fast the leading type for [...]

Your business is great. You’ve invented something better than sliced bread. You offer such an amazing service at such a great price that people should be knocking your door down.
And they might be. But they’re all asking for a proposal.
Proposals are a fact of life. We all do them, and we’re all trying to blow [...]