1. Plan your campaign
Spend some time thinking about what you want to achieve from your email campaign. If you want to drive sales, look at your customer’s buying habits and use them to inform your campaign. Put a timeplan in place with a strategy to nurture those organised shoppers who will be buying gifts [...]

The Email Standards Project works with email client developers and the design community to improve web standards support and accessibility in email.
They help designers understand why web standards are so important for email, while working with email client developers to ensure that emails render consistently. This is a community effort to improve the email experience [...]

As web designers, we’ve grown pretty good at understanding how to create a modern, semantic, accessible website using XHTML and CSS. We understand what makes a good website, and how to make it happen.
When it comes time to design emails though, do all the same rules apply? Are there things we should be doing specifically [...]

Articles and tips to make a good email maketing