IFDBlog publish articles, concepts, podcasts and
theories from around the net about Advertising,
Graphic Design and Marketing.

Job DescriptionArt directors develop design concepts and review material that is to appear in periodicals, newspapers, and other printed or digital media. They decide how best to present information visually, so that it is eye catching, appealing, and organized. Art directors decide which photographs or artwork to use and oversee the design, layout, and production [...]

Do you want to become a designer but don’t know where to begin? Here is a nine step guide to help you along the way. You will learn about the different paths to a career in the arts, how to choose a school, and how to get your dream job. This guide is meant for [...]

Consumers have embraced the digital revolution, from cell phones to blogs, broadband to digital TV. But are marketers really in touch?
“I have always known that the only way to lose weight is to eat right and exercise. I never managed. Selecting a CD to exercise to often took so long, I only had a [...]

With an ever-growing array of new devices, media options and marketing activities vying for attention, consumers are creating personalized media consumption “rituals” to control and cope with their increasingly media-centered lives.
The proliferation of media, content and technology options has both liberated and overwhelmed consumers. More than ever before, they have access to what [...]

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In 1996 a woman named Lindsey Martin asked the following question on a community message board:
“What is the lexigraphical status of the expression ‘information design’? Is it a discipline? A loose commercial designation like ‘desk-top publishing’? A port-manteau word?” (Informationdesign.org, #1)
Four days later, David Barker-Plummer replied with:
“I [...]

In 1996 a woman named Lindsey Martin asked the following question on a community message board:
“What is the lexigraphical status of the expression ‘information design’? Is it a discipline? A loose commercial designation like ‘desk-top publishing’? A port-manteau word?” (Informationdesign.org, #1)
Four days later, David Barker-Plummer replied with:
“I [...]