March 3rd, 2008
Why so many campaigns that begin with a sizzle end with a fizzle
The world is changing. The consumer is changing. Marketing is not … and that’s not a good thing, as it so desperately needs to adapt, evolve and conform to the only constant these days, which is change itself.
One of the key principles of the “New Marketing” arena is the idea behind communal activation. In the mainstream world we might refer to this as “engagement,” i.e., getting people to care enough to take some kind of action — inquiring about more information, telling a friend, blogging or, the Shangri-La of marketing: the purchase.
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What is Information Design?
What is Information Design?
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