Archive March, 2008

Marketing’s Big Bang Theory

Category: Marketing
Date March 3rd, 2008
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Why so many campaigns that begin with a sizzle end with a fizzle
The world is changing. The consumer is changing. Marketing is not … and that’s not a good thing, as it so desperately needs to adapt, evolve and conform to the only constant these days, which is change itself.
One of the key principles of [...]

Brochure design tips

Category: Design
Date March 3rd, 2008
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Brochure design tips are generally learned the hard way for the novice designer. Stupid mistakes can be expensive mistakes for you and for your customer. The result is wasted paper, bruised egos and lost business. If you learn anything from my brochure design tips page, the best advice I have to offer is to be [...]