Everyone has heard of the 3 R’s of education: “Reading, wRiting, and aRithmetic”, but have you heard of the 3 R’s of branding? They are Recognition, Reputation and Reaction.
Recognition: We want our products to be recognized. We want the hard work that goes into packaging our products and services, the money we spend on advertising, [...]

Visual communication is the communication of ideas through the visual display of information. Primarily associated with two dimensional images, it includes: art, signs, photography, typography, drawing fundamentals, colour and electronic resources. Recent research in the field has focused on web design and graphically oriented usability. It is part of what a graphic designer does to [...]

Scott Hornstein is chief marketing officer of Wired Assets Corp.

The mobile phone is the most personal medium ever invented. No one but no one leaves home without it. A colleague called us to say he wouldn’t be able to make a meeting. He had arrived at the airport without his wallet. But [...]

The Times New Roman appeared for the first time on october 3rd 1932 in the Times. Only fourty years later, while the conditions of printing had completely changed, it was replaced by an other.

Even though it originally was created for the printing of newspapers with stereotype-plates, it became also very fast the leading type for [...]

Your business is great. You’ve invented something better than sliced bread. You offer such an amazing service at such a great price that people should be knocking your door down.
And they might be. But they’re all asking for a proposal.
Proposals are a fact of life. We all do them, and we’re all trying to blow [...]