IFDBlog publish articles, concepts, podcasts and
theories from around the net about Advertising,
Graphic Design and Marketing.

Picture our entrepreneur as she waits in eager anticipation for the sound of the postman’s laboured breathing pulling a sack to her door. That postal struggle signals a bag bursting with cheery festive business greetings from almost every business she’s ever dealt with. By return the entrepreneur sends out her own sackful of business Christmas [...]

The health communications field has been rapidly changing over the past two decades. It has evolved from a one-dimensional reliance on public service announcements to a more sophisticated approach which draws from successful techniques used by commercial marketers, termed “social marketing.” Rather than dictating the way that information is to be conveyed from the top-down, [...]

Anybody who works in marketing knows well that one of the first and most important thing to do is target definition.
Target definition requires a systematic approach: from the analysis of the needs of the market to the analysis of the existence of an economic potential going through the market borders definition till the selection [...]