September 17th, 2007
Why don’t you offer full marketing agency creative services yourself?
Learn how to do the copywriting yourself and you really will hit the jackpot, easily doubling, trebling, even quadrupling your regular income. If you’ve been inspired by some of the ideas in this article, ask yourself this question: why rely on a copywriting-buddy when you are perfectly capable of writing your own copy yourself?
Don’t let copywriting scare you
Most artistic people find the prospect of writing advertising copy daunting, preferring to concentrate on what they know. But you don’t need to be a born writer to be a copywriter. In fact, copywriting is 25% about writing and 75% about following a few basic rules that all copy adheres to.
You don’t need to be a born writer to write marketing copy
If your writing skills are sufficient enough for you to write a comprehensible website for yourself, it should take you no longer than six weeks of part-time practice to learn the basics of writing effective marketing communications materials.
You’re the perfect person to offer a copywriting service
Writing as well as designing publicity makes perfect sense for freelance artists.
1. It makes life easier for your clients, because they avoid the time-consuming project management, briefing time, and service searching they would have to put into finding a separate designer and copywriter.
2. You’ll offer a consistency of message and aesthetic look that neither freelance copywriter nor artist could achieve on their own.
3. You’ll effectively offer the same service as an agency, but at the fraction of the cost. Your clients win—and you win too: you’ll be earning around $100 per hour, and each project could keep you busy for months. The result… more clients, happier clients, greater client lock-in, and up to four times more money.
Conclusion
- Don’t waste time searching for freelance graphic design job postings. You can find more work if you present yourself as a business and contact companies direct.
- Target the marketing departments of big companies, and be persistent.
- Use postcards, emails, the telephone, and ad-hoc company visits to promote your services.
- Focus on an area you specialize in and offer a unique level of service to attract new clients.
- Freelance designers with an understanding of marketing and copywriting are usually favored above designers with no marketing knowledge.
- If you want to offer a high-demand and specialized service to a lucrative segment of the freelance market where there is little or no competition, find a copywriting buddy and offer a complete marketing service.
- To further boost your freelancing job opportunities, learn how to write marketing copy yourself and offer full creative marketing agency services on your own.
site: Copywriting Designers
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