IFDBlog publish articles, concepts, podcasts and
theories from around the net about Advertising,
Graphic Design and Marketing.

“Blogs are the most important thing to online marketing since sliced bread.” “Blogs may have their place… but it’s not in direct marketing.” With such disparate views, whom do you believe? The blog consultants? Or established “old school” marketing mavens?
Barraged with hype, marketers can have a tough time deciding whether blogs should be part of [...]

Many web designers overlook the importance of color when designing a web site. Color should be one of your first concerns when it comes time to start your web site design. If you don’t pay close attention to the colors you chose, your site you will end up either plain and boring or so chaotic [...]

The single largest problem that continues to hinder interactive design from really coming into it’s own is the fact that designers allow their work to be led more by technology or production techniques and not creative thinking.
As a creative director I have had tons of interactive portfolios come across my screen over the years and [...]

Work-from-home career opportunities in the web design field? Don’t waste time searching for freelance graphic design job postings. You can find more work if you present yourself as a business and contact companies direct.
Simply follow the tips in this article—you’ll find a step-by-step plan of action from targeting clients, to self-marketing, to getting ahead of [...]

Postcards produce even better results for marketers in the 21st century than they did in the past …especially when you use them to generate website traffic and sales leads.
Here are 7 of the many benefits and advantages you gain by marketing with postcards.
1. Postcards Work for Any Business - Including Yours
Postcards have a proven history [...]

Brochures can definitely help put you at the forefront of your business niche. When you think about letting your target clients know more about your business, your brochure printing project is a surefire way to market all that you have.
However, many business owners underestimate the power of these print materials because they fail to optimize [...]

If you are a small business owner, an entrepreneur or an independent contractor, you should have a marketing or business plan to use as a guidepost/compass to lead your business’ day-to-day activities.
Your plan does not have to be elaborate, nor does it have to be set in stone forever. However, it should specifically define key [...]

Marketing Voices Host Jennifer Jones talks with CEO of Socialtext, Ross Mayfield about wikis and their use for companies both large and small. Jones and Mayfield delve into the real value wikis can provide to marketers and how they changing the face of marketing for both external and internal communications.
from: PodTech

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by: Apryl Duncanfrom: About.com

Is that great advertising idea really going to be the one to increase your sales? Test your concept before pursuing that ad campaign for your business.
If you want to turn your ad strategy into sales, evaluate your idea from every possible angle. Is your campaign a fresh angle or a tired approach?
Many campaigns fizzle because [...]