Picture our entrepreneur as she waits in eager anticipation for the sound of the postman’s laboured breathing pulling a sack to her door. That postal struggle signals a bag bursting with cheery festive business greetings from almost every business she’s ever dealt with. By return the entrepreneur sends out her own sackful of business Christmas [...]

The health communications field has been rapidly changing over the past two decades. It has evolved from a one-dimensional reliance on public service announcements to a more sophisticated approach which draws from successful techniques used by commercial marketers, termed “social marketing.” Rather than dictating the way that information is to be conveyed from the top-down, [...]

Anybody who works in marketing knows well that one of the first and most important thing to do is target definition.
Target definition requires a systematic approach: from the analysis of the needs of the market to the analysis of the existence of an economic potential going through the market borders definition till the selection [...]

If you’re hosting other people’s web sites on your server, you MUST have a Terms & Conditions document that you send out to clients. In fact one of the most important aspects of running any business is keeping the paperwork in order.
- Contracts
The mantra of all freelancers: ‘make sure you get it in writing’. Contracts [...]

The treats on offer to companies that let their staff and consultants work from home have been cemented thanks to a formal project into so-called ‘teleworking.’
Productivity gains, better morale, more accurate work and reduced overheads resulted for entrepreneurs and public sector employers alike, according to the initiative by Hampshire County Council.
Under the project, staff at [...]

Remember science class when you were a wee ad-kid? Here´s a table that include: Advertising, Direct, Branding, Marketing Communications, M&A, Misc elements, very insteresting. Click image too see more details

author: Kiki Eldridge publisher:: Rockport Publishers
Sinopse:When attempting to create a bag, tag, or label design that is strong in every respect, you are contending with some of the world’s best designers. To compete in this league, you have to know your competition.
Finally, here is a book in which [...]

Some colors become huge successes early on and then fade off into obscurity… while other colors go the distance and become international icons. Here we look at 11 of the great color legends… Stop Sign Red, Horny Green M&Ms, Black Death, Blue Sky…
Why is Red the International Color for Stop?
Stop signs originated in Detroit, Michigan [...]

Provide the Administration Center in Your Email: The practice of putting the Administration center in your HTML Email connects your subscribers to you and helps to distinguish you from the plethora of other mails that your potential subscriber might be getting. An unsubscribe link and link to your privacy policy should also be included in [...]

“Blogs are the most important thing to online marketing since sliced bread.� “Blogs may have their place… but it’s not in direct marketing.� With such disparate views, whom do you believe? The blog consultants? Or established “old school� marketing mavens?
Barraged with hype, marketers can have a tough time deciding whether blogs should be part of [...]